How to do A/B Testing

Key elements to do A/B testing:

Key elements to do A/B testing: A/B testing can be extremely valuable in helping you decide the best options in convincing people to click on your page and then convert those views into a sale. Rather than relying on your gut feeling, A/B testing can provide you with tangible information that will enable you to make logical decisions. Listed below are several key elements in starting to do A/B testing.

1. Choose Only 1 Variable To Test

First off, you should always choose one variable to specifically observe throughout the entirety of your tests. If you want to test more than one variable, that is completely fine, but you should always test one variable at a time. For example, you could separately test sender names, subject lines, or other personalized aspects. Identify any simple changes that you may make over the course of testing, and then be sure to consistently choose variables.

2. Choose a Control and a Challenger

Next, you should always identify your goal and create both a control variable as well as a challenger. In order to achieve this, you should choose one, primary metric to specifically focus on. Then, when you have a specific element in mind, you can effectively set up your test and observe whether you are achieving the goals that you initially outlined. Similarly, you should build an unaltered version of your test to function as a control group. Then, you will create your variation which includes the variable that you are hoping to test. With these two separate pages, you can then compare them to see which one performs better. This is where we get the label “A/B Testing.”

3. Determine Your Sample Size

Next, you should always determine both your sample size as well as split your subsequent sample groups into random, equal segments. By controlling the audience, you should split them up in order to have conclusive results; essentially, you should always conduct A/B testing with two or more audiences. When you determine the sample size (e.g. audience) you can then go about splitting up the groups equally. By consistently creating distinct audiences, you can fully test your variables.

4. Determine Your Test Time – How Long Will The Test Run?

Finally, one of the most important elements that you should always include in your A/B testing is to only run one test at a time. If you test multiple variable, you will always complicate your results which completely defeats the purpose of your campaign. In short, you will not know which change increased your leads which will not allow you to reap the benefits of A/B testing!

Although A/B testing may initially seem to be extremely complicated, by implementing a standard set of rules, you can quickly set off to increase your conversion rate. A/B testing is an incredibly-powerful tool that every business owner should implement.